Listen, I get this question almost daily, and here’s my straight-up answer:

It boils down to two things – your timeline and your wallet.

1. What are you trying to achieve in the next 3-6 months? And be honest about your monthly budget because that changes everything.
2. Want quick results and leads flowing in fast? Facebook Ads or Google Ads are your best friends. They work, but you’ve got to pay to play.

But if you’re thinking long-term and want that sweet organic traffic that keeps coming back without you spending a dime every month, then SEO is your golden ticket. Just know that it takes time to begin to see the RESULTs of SEO… mind you, I’m talking months, not weeks.

Here’s what I do with most of my clients though; we hit them with a one-two punch, that is, we run targeted ads for immediate results while building their SEO foundation for the long haul. It’s like having your cake and eating it too.

So you ask, “What’s the exact mix if I’m trying to grow fast and grow far?” That depends on where you are right now and where you want to be. But trust me, this combo approach has helped my clients dominate their markets… I know this beause I’ve been doing this for over a decade.